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Andri Snær Magnason
Andri Snær Magnason is an Icelandic writer and film maker. He has written poetry, science fiction, children's books and words for lost glaciers in Iceland and the Himalayas. His book On Time and Water seeks to tell the story of climate change in a different way, a story of glaciers and grandmothers where we need to take urgent action by connecting to the deep future of our connections of love and relationships.
"Imperfect is the perfect ally to get my message out. We have already made enough garments to last this century and it is urgent to keep the fashion cycle alive and make use of things that have been discarded, sometimes without being used. So I love to help them get things back into the cycle, back in use."
These t-shirts are second hand, carefully inspected, cleaned and printed on-demand
Det mest hållbara plagget är det som redan finns.
Det finns tillräckligt med kläder på vår jord för att klä de kommande sex generationerna, visar en studie från brittiska Clarity (källa: RISE). Imperfect Industries jobbar för fånga upp kläder som riskerar bli en miljöbelastning, och ge dem längre livscykel.
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